Articles and essays.
Original writing on leadership, AI, culture, content, communication and decision-making.
Latest At the World Cup, content does not just dispute attention. It disputes responsibility.
Between the roar of a goal and the narrative, covering the World Cup with awareness is more than informing.
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When profession becomes identity, the person starts to disappear
Performing well at work is one thing. Being only the work is another.
May 27, 2026 Read article →
Rotten brain: the invisible pandemic transforming work
Between placebo meetings and toxic multitasking, the waste of human capital comes at a high price.
April 21, 2026 Read article →
Strategy has never been talked about so much. And it has never been seen so little.
The difference between intention and strategy appears when the environment applies pressure.
March 30, 2026 Read article →
The quality of the decision is the core of modern governance
Most crises are not born from a lack of strategy, but from the quality of decisions.
February 25, 2026 Read article →
When communication fails, strategy becomes noise
Communication sustains culture, governance and predictability. Yet it is usually neglected.
January 30, 2026 Read article →
Time is an ocean
Whoever does not learn to sail becomes a passenger of their own life.
December 22, 2025 Read article →
Fascinated by artificial intelligence, we are ignoring the essential
When we do not assess ourselves frankly, we cannot use technology well.
November 25, 2025 Read article →
Culture is not PowerPoint, but the vital energy that sustains the organization
When lived at every level, culture transforms relationships, decisions and results.
October 28, 2025 Read article →